This is the funniest thing I’ve seen in a long time.

This story was written by a doctor who worked in South Africa

One night I had worked hard to help a mother in the labor ward; but in spite of all we could do, she died leaving us with a tiny premature baby and a crying two-year-old daughter. We would have difficulty keeping the baby alive; as we had no incubator (we had no electricity to run an incubator).

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by: Ilya Vedrashko

AdAge: “The HeadOn, apply directly to the forehead spots (YouTube) are arguably among the worst commercials ever from a creative standpoint. They’re annoying, repetitive, obnoxious — and effective.”

Apply directly to cash register: “HeadOn is logging some heady growth rates — 234% from 2005 to 2006. And for the first half of 2007, the brand looks to be on track to double sales. HeadOn ranks No. 9 in the external-analgesics-rubs category and logged $6.5 million in sales last year, up from just $1.9 million in 2005, according to Information Resources Inc.”

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HeadOn Spots Effective in Driving Sales - Marketing & Strategy Innovation Blog