Welders at the core (and brilliant welders, at that), the guys at HRI developed a unique protective suit system that allows them to work in up to 1800 degrees. Why? So they can fix problems with equipment in refineries, power plants and other such environments without having to shut the plant down.

So, heat and fire are easy choices for visuals. But we thought they needed something different.

When we talked with folks about what HRI can do, they always said, “Cool!”. So we rebuilt this brand using cool colors and computer illustrated examples of what can go wrong with the specialized equipment HRI technicians are familiar with, and why HRI is an important part of the cost-effective maintenance and operations of any power plant or refinery.

The resulting ad campaign won Best of Show and Best of Print at the 2007 MMAF ADDY Awards.

IDP was also recognized with:

GOLD ADDY: School House logo
GOLD ADDY: Joel Meyers’ website
SILVER ADDY: School House website
SILVER ADDY: Purple Tree logo
SILVER ADDY: Waterwood website
SILVER ADDY: Lyceum Theatre brochure

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