http://www.jmichaelroach.com/branding/publicis-google some guy’s thoughts on God, family, leadership, politics and branding Thu, 07 Aug 2008 23:16:19 +0000 http://wordpress.org/?v=2.3.2 http://www.jmichaelroach.com/branding/publicis-google#comment-12 bg Sun, 09 Mar 2008 04:54:25 +0000 http://www.jmichaelroach.com/branding/publicis-google#comment-12 I think too, many clients are still unsure and uneducated as to what digital really means. Is that viral? A paid search campaign? Repurposed content from their offline efforts but now in microsite form? Many brands will take a lousy banner ad and run it all over and think they somehow got value from it, just because it ran on Yahoo! AND it got clicks. The media agency tells the brand these are the sites you want to be on, and the brand follows along. I think too, many clients are still unsure and uneducated as to what digital really means. Is that viral? A paid search campaign? Repurposed content from their offline efforts but now in microsite form? Many brands will take a lousy banner ad and run it all over and think they somehow got value from it, just because it ran on Yahoo! AND it got clicks. The media agency tells the brand these are the sites you want to be on, and the brand follows along.

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