Welcome to Branding Guidelines

This blog will seek to discuss branding and the effects it has in many areas of our lives. Prevalent not only in products, branding effects the way we see, perceive and react to many aspects of our lives, including:

• products
• companies
• people
• faith
• politics

Join us as we explore, learn and grow | view branding projects

Samuel Corp, an excavating and heavy construction company gets a new look, new logo and a new website.

We have the privilege of working with Keith Samuel, a rare combination of savvy businessman and nice guy. Formerly, Samuel Excavating, we gave the company:

• a new name
• a new look
• new stationery
• a new website
• new signage

While the whole project went well, the photoshoots were the most fun. There’s nothing like playing in the dirt for a living.

Green Mobile Man saves you lots of green on used cell phones.

Youthful entrepreneur Brian Laoruangroch will stop at nothing to achieve his dream: saving the world by saving you money on cell phones and keeping them out of landfills.

His unique approach to sales and marketing have made Green Mobile a great success story and a key player in the refurbished cell phone market.

CIT, a provider of business phone systems, works with IDP for web design, logo updates and print advertising.

We’ve enjoyed working with CIT (Columbia Integrated Technologies, formerly known as Columbia DJ Supply) through a remarkable transformation.  You can see more of our work in the new version of CITs capabilities brochure, coming soon.

The Waterwood Professional Building offers condominium office space in Columbia, MO for lease or for sale.

A unique European influence marks the architecture of this new building, part of the Onwezen Properties holdings and built by Huebert Builders, both IDP clients. The best part? Well, it’s hard to say, it could be the location at Chapel Hill and Forum, the breathtaking views of Katy Lake through the mature wooded lot, or the choice you have to lease your space or buy it through ownership in condominium.

Check it out today at www.waterwoodbuilding.com or call Ron Onwezen at (573) 864-0444

IDP develops a new logo and launches a new website for the School House, a Rocheport Missouri Bed & Breakfast.

I recently announced that I am changing IDP’s business model from full-time employees to independent contractors and converting to a virtual agency. Drawing inspiration from such innovative firms as Host Universal of London and jo&co of Salt Lake City, I am abandoning the traditionally slow and paperwork-heavy approach to the “ad agency” business and adopting a more client-focused approach to solving marketing problems.

It was the most difficult decision I’ve ever made. It affected the lives of our employees, their families and their friends. The staff that left that stormy afternoon was the best I’d ever had. My decision was not related to performance or quality — it was about passion. Running a company and managing people exhausted my passion, frustrated my employees and interfered with my ability to be the best at what I do. Struggling with employee turnover for the past two years, I had been looking for a way to build a dynamic organization, generate a more consistent profit margin and create an environment conducive to creative collaboration and freedom. Continue Reading »