Jan 30 2008
HeadOn Spots Effective in Driving Sales
by: Ilya Vedrashko
AdAge: “The HeadOn, apply directly to the forehead spots (YouTube) are arguably among the worst commercials ever from a creative standpoint. They’re annoying, repetitive, obnoxious — and effective.”
Apply directly to cash register: “HeadOn is logging some heady growth rates — 234% from 2005 to 2006. And for the first half of 2007, the brand looks to be on track to double sales. HeadOn ranks No. 9 in the external-analgesics-rubs category and logged $6.5 million in sales last year, up from just $1.9 million in 2005, according to Information Resources Inc.”
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HeadOn Spots Effective in Driving Sales - Marketing & Strategy Innovation Blog
