J. Michael Roach

From the Blog

Jan

HeadOn Spots Effective in Driving Sales

Posted by JMichael at 1:06 am

by: Ilya Vedrashko

AdAge: “The HeadOn, apply directly to the forehead spots (YouTube) are arguably among the worst commercials ever from a creative standpoint. They’re annoying, repetitive, obnoxious — and effective.”

Apply directly to cash register: “HeadOn is logging some heady growth rates — 234% from 2005 to 2006. And for the first half of 2007, the brand looks to be on track to double sales. HeadOn ranks No. 9 in the external-analgesics-rubs category and logged $6.5 million in sales last year, up from just $1.9 million in 2005, according to Information Resources Inc.”

View the post:
HeadOn Spots Effective in Driving Sales – Marketing & Strategy Innovation Blog

Jan

A great rental property investment

Posted by JMichael at 4:34 pm

Residential Developer Timber Ridge Builders offers another great rental property investment

Photo Gallery

Duplex

Eat-in Kitchen

Kitchen

Floor Plans

If you’re looking for a safe investment with a great return, you’ve found it. At only $185,900 per duplex and rents starting at $750 per side, the Fort Leonard Wood Duplexes are sure to cash flow.

(more…)

Jan

2008 Presidential Candidates – Side-by-Side Comparison

Posted by JMichael at 8:22 am

You know what we need? A side-by-side comparison of the 2008 Presidential Candidate. Oh look!

Side-by-Side Comparison of the 2008 Presidential Candidates

A side-by-side comparison of the 2008 Presidential Candidate.

Or, perhaps you’d prefer:

Are you unsure how the candidates for 2008 stand on the issues that are important to you? Use our candidate comparison tool to see two presidential candidates side-by-side. Just select two names from the drop-down menu and we’ll show you their position on the issues.

http://www.thebostonchannel.com/compare-candidates/index.html

Jan

Ron Paul Superbowl ad

Posted by JMichael at 12:34 pm

This ad is fantastic. A great example of how to differentiate. Great graphics, sound message, short, sweet. Impactful.

Jan

Republicans won’t win if they’re this boring

Posted by JMichael at 4:58 pm

Any idea why?

There’s been a lot of talk about The Democratic Debate in South Carolina [transcript] and the advantage John Edwards may have as a result of the spat between Clinton and Obama. Are you kidding? The opposite is true. (more…)

Jan

Mobile Edition

Posted by JMichael at 11:49 am

mobile-edition

Launched. Super easy, highly-recommended. Visit http://www.jmichaelroach.com/ from your cell phone.

If you care.

Jan

Enter to rename?

Posted by JMichael at 1:09 pm

I like the keyboard. Don’t want to grab the mouse for everything I need. So, why does the Enter key on my iMac allow me to rename a file?

I want to open it.

Jan

Wal*Mart v. Target

Posted by JMichael at 10:15 pm

I’ve meant to comment on this for a while.

I’m suprised that Wal*Mart has taken this long to realize the importance of differentiation in branding. For years, now, Target has executed a successful campaign based on a very simply brand promise:

We’re not Wal*Mart

(more…)

Jan

Girl Scout Cookies

Posted by JMichael at 11:49 pm

I like how the Thin Mints come in individually wrapped servings

– John Dupuy

Jan

Lincoln / Kennedy

Posted by JMichael at 12:18 am

I’ve been emailed this a dozen times. Is any of it actually true?

Abraham Lincoln was elected to Congress in 1846.
John F. Kennedy was elected to Congress in 1946.

Abraham Lincoln was elected President in 1860.
John F. Kennedy was elected President in 1960.

Both were particularly concerned with civil rights.
Both wives lost their children while living in the White House.

Both Presidents were shot on a Friday.
Both Presidents were shot in the head.

Lincoln’s secretary was named Kennedy.
Kennedy’s Secretary was named Lincoln.

(more…)

« Previous Page