Welcome to Branding Guidelines

This blog will seek to discuss branding and the effects it has in many areas of our lives. Prevalent not only in products, branding effects the way we see, perceive and react to many aspects of our lives, including:

• products
• companies
• people
• faith
• politics

Join us as we explore, learn and grow | view branding projects

IDP launches a new web site for Dan Simon, a Columbia, Missouri lawyer.

This site features sIFR heading technology and a really cool Post-It strip nav.  There’s more to come, but we couldn’t wait to launch it.

Samuel Corp, an excavating and heavy construction company gets a new look, new logo and a new website.

We have the privilege of working with Keith Samuel, a rare combination of savvy businessman and nice guy. Formerly, Samuel Excavating, we gave the company:

• a new name
• a new look
• new stationery
• a new website
• new signage

While the whole project went well, the photoshoots were the most fun. There’s nothing like playing in the dirt for a living.

Green Mobile Man saves you lots of green on used cell phones.

Youthful entrepreneur Brian Laoruangroch will stop at nothing to achieve his dream: saving the world by saving you money on cell phones and keeping them out of landfills.

His unique approach to sales and marketing have made Green Mobile a great success story and a key player in the refurbished cell phone market.

CIT, a provider of business phone systems, works with IDP for web design, logo updates and print advertising.

We’ve enjoyed working with CIT (Columbia Integrated Technologies, formerly known as Columbia DJ Supply) through a remarkable transformation.  You can see more of our work in the new version of CITs capabilities brochure, coming soon.

Voyager Marine offers innovative pontoon boat dealer locater developed on the Google Maps API by J. Michael Roach of IDP.

We’ve seen several “dealer locators” around, but we believe that technology is second to usability. This simple dealer locator, built on a website designed and developed by IDPgroup, offers a simple approach to finding a Voyager pontoon.

Just type in your address and we’ll give you directions to the dealer nearest you.

MySpace is obnoxious. Facebook is fantastic.

The Waterwood Professional Building offers condominium office space in Columbia, MO for lease or for sale.

A unique European influence marks the architecture of this new building, part of the Onwezen Properties holdings and built by Huebert Builders, both IDP clients. The best part? Well, it’s hard to say, it could be the location at Chapel Hill and Forum, the breathtaking views of Katy Lake through the mature wooded lot, or the choice you have to lease your space or buy it through ownership in condominium.

Check it out today at www.waterwoodbuilding.com or call Ron Onwezen at (573) 864-0444

Area real estate guru Greg Harmon approached IDP about putting foreclosure listings on the web. Sure, that’s been done before.

But not like this.

This site is the most complete and up-to-date listing of pre-foreclosures and foreclosed homes for sale in Mid-Missouri.  Updated daily (not just once, but all day long), the site offers everything the REO investor needs to make the right choice.  Greg visits every house, photographs it extensively, and provides pricing opinions, a complete list of needed repairs and costs, and more.

Check it out and join today.

Muse Salon, a hair salon in O’Fallon, MO selects IDP for creative and strategic input into its marketing, corporate image and web design.