J. Michael Roach

home (573) 445-0859
office (573) 256-2200
mobile (573) 489-2250

1800 Caledon Ct
Columbia, MO 65203

key accomplishments | positions held | education | skills | community | awards | personal | portfolio

KEY ACCOMPLISHMENTS

Kliethermes Homes & Remodeling | Columbia, MO

• 300% growth in sales in five years
• From virtual unknown to market leader in five years

Socket | Columbia, MO

• Made the Inc. 500 list of the fastest growing companies in the nation
• Developed corporate image to changed perception from small-town ISP to major communications provider
• Socket is now a competitive telephone company in addition to an ISP

HRI | Springfield, MO

• Enhanced perception from welders to industrial consultants
• Changed brand image from “hot” to “cool”
• Helped HRI to become the international leader in its field
• Resulting campaign awarded MMAF ADDY Best of Print and Best of Show

Purple Tree Technologies | Columbia, MO

• Developed corporate branding to change the image from engineers to life-savers
• Developed the brand statement: “Changing Lives. By Saving Them.”
• Helped Purple Tree to become a sought-after vendor for campus and mall early response systems

Boone County Millwork | Columbia, MO

• Initial branding campaign cited by ProSales magazine
• More than doubled the clients expected home show leads
• Doubled the clients first-year revenue goals
• Developed “faces” campaign and informational canvassing brochures
• BCM became the most successful installed sales program in the market

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