J. Michael Roach

home (573) 445-0859
office (573) 256-2200
mobile (573) 489-2250

1800 Caledon Ct
Columbia, MO 65203

key accomplishments | positions held | education | skills | community | awards | personal | portfolio

POSITIONS HELD

3/99 - Present

IDP Group | Columbia, MO a virtual marketing + communications agency

President + Creative Director
Founded area’s first and most successful interactive advertising agency, serving more than 200 clients over nine years. Supervised conversion from manual traffic to automated agency management system allowing creative staff of only five to serve more than 50 clients across more than 300 open jobs at any given time.

Expanded focus from interactive marketing to corporate branding. Using goal-oriented creative management and brainstorming, developed agency staff and capabilities to win more MMAF creative awards than any other firm. Restructured operations to “virtual agency” boosting profits, productivity and response time.

• consult with client and staff on the development of corporate brands
• direct a flexible staff of up to 15 employees and numerous freelancers
• lead efforts in business development and creative strategy
• achieve an average of 50% growth in AGI per year over eight years
• engineer innovative architecture of web development projects
• serve as the lead developer on key web development projects

Key Projects

• Socket - corporate identity, print, radio, television, collateral, web
• Boone County Millwork - brand strategy, print / radio, collateral, web
• Purple Tree Technologies - corporate identity, print, collateral, web
• Dungarees - direct mail, web marketing, e-Commerce web application
• KMIZ - community portal web application
• HRI - brand strategy, print, collateral, web
• Kliethermes - corporate identity, brand strategy, print/radio, direct mail, web
• REO Investor Network - web application design and development
• Voyager Marine - web application design and development
• Rent Right - branding / social networking / web application development
• SuccessLink - social networking / web application development

8/97 – 2/99

LANIT Consulting | Columbia, MO a computer networking consulting firm

Senior Web Developer Launched the web development arm of this successful firm pioneering the way for greater profitability in the web application development space. Gained regional notoriety for the firm in the area of software and web application development and laid the groundwork for several long-term ad agency partnerships still in place today.

• design and development of client websites
• serve as the lead developer on substantial web development projects
• consult with client and staff on the development of websites
• develop new technology solutions and train staff
• consult with owner on the development of branding and advertising
• serve as the firm’s marketing coordinator

Key Projects

• Columbia College online application and campus location database
• KMIZ community portal web application

2/97 – 7/97

Creative Internet Presence | Columbia, MO an internet marketing and web development consultancy

Executive Vice-President Served as founding partner of the area’s first web development firm, producing ground-breaking websites for some of Missouri’s most progressive companies

• hire and supervise design and development freelancers
• design the architecture of web development projects
• serve as the lead developer on substantial web development projects
• consult with client and staff on the development of websites

Key Projects

• A.P. Green website development
• KMIZ community portal web application
• ColumbiaMO.com (founder) community portal web application

3/96 – 2/97

Quarterdeck Corporation | Marina del Rey, CA a retail software development company

Webmaster Awarded the position of Webmaster after Quarterdeck consolidated five webmaster positions (as a result of aggressive acquisitions) into one. Developed comprehensive content management tools to reduce costs, increase efficiency and facilitate company-wide participation in web content.

• design, development and maintenance of nine corporate websites
• successfully transferred Internet development positions from IT to marketing, a unique strategy at the time

4/94 – 3/96

DATASTORM Technologies | Columbia, MO producers of PROCOMM Plus

• top-selling terminal emulation software
• sold to Quarterdeck Corporation

Webmaster

• design, development and maintenance of DATASTORM website
• graphic design, copywriting and programming
• build the first online searchable technical support database

Staff Developer

• design and development of classroom instruction and courses
• evaluation of technical recruits
• training and development of new technical support staff
• training and education of non-technical sales and customer service staff
• research and develop course on Internet marketing and technology
• deliver presentations and training to entire North American and UK offices
• develop the first company website

Technical Support Specialist

• answer customer phone calls regarding technical issues
• maintain call logs and question / answer database
• write scripts and develop customer solutions as needed
• document software bugs and glitches and report to R&D

Sales Research Specialist

• place mystery shopper phone calls to software retailers
• inquire about terminal emulation software
• track answers and results including follow-ups
• identify geographic regions or key retailers in need of support
• report results and recommendations to Director of NA Sales

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